Global Certificate E-commerce Email Marketing Trends
-- ViewingNowThe Global Certificate in E-commerce Email Marketing Trends is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving digital marketing industry. This course focuses on email marketing trends, a critical component of e-commerce, and emphasizes the importance of data-driven strategies, personalization, and automation.
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โข Email Marketing Basics: Understanding the fundamentals of email marketing, including its importance, benefits, and best practices. โข E-commerce Email Marketing: Learning about the unique aspects of email marketing for e-commerce, such as abandoned cart recovery, promotional emails, and transactional emails. โข Global Email Marketing Trends: Exploring the current trends in email marketing across the globe, including personalization, automation, and interactive emails. โข Email Marketing Metrics: Understanding the key metrics used to measure the success of email marketing campaigns, including open rates, click-through rates, and conversion rates. โข Email Marketing Tools: Familiarizing with the various tools and platforms used for email marketing, such as Mailchimp, Sendinblue, and Constant Contact. โข Email Marketing Design: Learning about the principles of effective email design, including layout, color, and typography. โข Email Marketing Copywriting: Understanding how to write compelling email copy that engages and converts subscribers. โข Email Marketing Deliverability: Exploring the factors that affect email deliverability, such as email list hygiene, spam filters, and authentication. โข Email Marketing Compliance: Learning about the legal and ethical considerations in email marketing, including anti-spam laws and data privacy regulations.
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