Global Certificate in PPC for Telecommunications
-- ViewingNowThe Global Certificate in PPC (Pay-Per-Click) for Telecommunications is a comprehensive course designed to empower professionals with the latest PPC strategies and techniques specific to the telecom industry. This certification emphasizes the importance of data-driven PPC campaigns, enabling learners to optimize digital advertising budgets, enhance online visibility, and drive targeted traffic.
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โข PPC Fundamentals: Understanding PPC, its benefits, and how it fits into the digital marketing landscape.
โข Keyword Research: Identifying relevant keywords, understanding search intent, and using keyword research tools.
โข PPC Campaign Setup: Creating and structuring PPC campaigns for telecommunications, ad groups, and ad copy.
โข Bid Management: Setting bids, adjusting bids based on performance, and using automated bid strategies.
โข Ad Extensions: Using ad extensions to enhance ad visibility, provide additional information, and improve click-through rates.
โข Landing Page Optimization: Designing landing pages that convert, improving user experience, and ensuring landing page relevance.
โข Tracking and Reporting: Setting up conversion tracking, measuring performance, and creating reports.
โข Competitor Analysis: Analyzing competitors' PPC strategies, keywords, and ad copy for insights and opportunities.
โข Advanced PPC Strategies: Implementing remarketing, audience targeting, and automation strategies for improved performance.
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