Professional Certificate in Content Marketing & Marketing Automation
-- ViewingNowThe Professional Certificate in Content Marketing & Marketing Automation is a comprehensive course designed to equip learners with the essential skills required in today's digital marketing landscape. This course emphasizes the importance of creating engaging content and automating marketing processes to improve efficiency and productivity.
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GBP £ 140
GBP £ 202
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โข Content Marketing Fundamentals: Understanding the basics of content marketing, its importance, and how it contributes to business goals.
โข Content Strategy Development: Learning to create a comprehensive content marketing strategy, including audience research, topic ideation, and content planning.
โข Content Creation and Optimization: Mastering content creation techniques for various formats (blogs, videos, infographics, etc.), along with SEO best practices.
โข Distribution and Promotion: Exploring effective content distribution channels and tactics, such as social media, email marketing, and influencer partnerships.
โข Content Analytics and Reporting: Understanding key metrics and performance indicators, and how to use analytics tools to track and improve content marketing success.
โข Marketing Automation Fundamentals: Introduction to marketing automation, its benefits, and how it can streamline and optimize marketing efforts.
โข Marketing Automation Tools and Platforms: Overview of popular marketing automation tools, including their features and capabilities.
โข Marketing Automation Workflows and Campaigns: Learning how to design and implement effective marketing automation workflows and campaigns.
โข Lead Nurturing and Scoring: Understanding lead nurturing and scoring concepts, and how to apply them in marketing automation.
โข Integrating Content Marketing and Marketing Automation: Exploring how to seamlessly integrate content marketing and marketing automation for optimal results.
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