Global Certificate in PPC for Government Agencies
-- ViewingNowThe Global Certificate in PPC (Pay-Per-Click) for Government Agencies course is a crucial program designed to equip learners with the latest PPC strategies and techniques specific to government agencies. This course highlights the importance of data-driven PPC campaigns to optimize digital marketing efforts, increase online visibility, and drive targeted traffic to government websites.
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โข PPC Fundamentals: Introduction to Pay-Per-Click (PPC) advertising, benefits, and building a keyword list
โข Google Ads Account Structure: Campaign and ad group creation, account organization, and best practices
โข Keyword Research and Match Types: Comprehensive keyword research techniques, match types, and negative keywords
โข Ad Creation and Optimization: Writing compelling ad copy, ad extensions, and ad testing
โข Bid Strategies and Management: Understanding bidding options, manual and automated bidding, and bid adjustments
โข Location and Audience Targeting: Geo-targeting, audience targeting, and demographic settings
โข Conversion Tracking: Setting up conversion tracking, understanding conversion metrics, and attribution models
โข PPC for Government Agencies: Unique challenges, regulations, and best practices for government agencies using PPC
โข Reporting and Analysis: Google Analytics integration, custom reports, and performance analysis
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