Executive Development Programme in Next-Gen PR Measurement & Evaluation
-- ViewingNowThe Executive Development Programme in Next-Gen PR Measurement & Evaluation is a certificate course designed to empower communication professionals with advanced skills in PR measurement and evaluation. In an era where data-driven decision-making is crucial, this programme is essential, filling the industry demand for experts who can accurately measure PR campaigns' impact and effectiveness.
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โข Understanding PR Measurement & Evaluation
โข Next-Gen PR Metrics: Moving Beyond AVEs
โข Data Analysis for PR: Tools & Techniques
โข PR ROI: Calculating Return on Investment
โข Integrating PR Measurement with Business Goals
โข Case Studies: Successful PR Measurement Strategies
โข Real-Time PR Measurement: Monitoring & Evaluating Social Media
โข Advanced PR Analytics: Predictive & Prescriptive Analysis
โข Ethics in PR Measurement & Evaluation
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