Executive Development Programme in International Marketing Strategy
-- ViewingNowThe Executive Development Programme in International Marketing Strategy certificate course is a comprehensive program designed to provide learners with critical skills for success in the global marketplace. With a focus on practical application, this course covers essential topics such as market analysis, competitive positioning, and global branding strategies.
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โข Global Market Analysis: Understanding global market trends, growth potential, and competition is crucial for formulating effective international marketing strategies. This unit will cover topics such as market segmentation, targeting, and positioning in the global context. โข Cultural Intelligence: This unit will focus on building cultural awareness and understanding, which is essential for success in international marketing. It will cover topics such as cultural values, norms, and practices, and their impact on marketing strategies. โข International Marketing Research: This unit will cover the methods and techniques for conducting marketing research in international markets. It will also cover the challenges and limitations of marketing research in different cultural and linguistic contexts. โข Global Branding and Positioning: This unit will focus on how to build and manage global brands and positioning strategies. It will cover topics such as brand architecture, brand identity, and brand communication in international markets. โข Digital Marketing in International Markets: This unit will cover the opportunities and challenges of digital marketing in international markets. It will cover topics such as social media marketing, search engine optimization, and online advertising in different cultural and linguistic contexts. โข International Market Entry Strategies: This unit will cover the different market entry strategies available to companies in international markets. It will cover topics such as exporting, licensing, franchising, joint ventures, and direct investment. โข International Marketing Ethics: This unit will focus on the ethical considerations of marketing in international markets. It will cover topics such as cultural sensitivity, social responsibility, and environmental sustainability. โข Global Supply Chain Management: This unit will cover the role of supply chain management in international marketing. It will cover topics such as logistics, distribution, and inventory management in different cultural and linguistic contexts. โข Legal and Regulatory Environment of International Marketing: This unit will cover the legal and regulatory environment of international marketing. It will cover topics such as international trade laws, intellectual property rights, and product liability.
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