Executive Development Programme in Marketing Technology ROI
-- ViewingNowThe Executive Development Programme in Marketing Technology ROI is a certificate course designed to bridge the gap between marketing and technology. This program emphasizes the importance of maximizing returns on marketing technology investments, a critical aspect in today's digital-first business environment.
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โข Understanding Marketing Technology (MarTech): An overview of MarTech and its role in modern marketing, including key concepts and trends.
โข Marketing ROI Basics: Introduction to marketing return on investment (ROI), calculating it, and its importance in decision-making.
โข MarTech ROI Measurement: Techniques and best practices for measuring MarTech ROI, including setting up and tracking KPIs.
โข MarTech Investment Strategies: Approaches to investing in MarTech for optimal ROI, including prioritizing and budgeting.
โข Maximizing MarTech ROI: Strategies for improving ROI of MarTech investments, including optimization, automation, and personalization.
โข Data-Driven Marketing: The role of data in marketing technology decisions and its impact on ROI.
โข Marketing Attribution Models: Techniques for attributing revenue to marketing activities, including multi-touch attribution.
โข MarTech ROI Case Studies: Real-world examples of successful MarTech ROI initiatives, including challenges, solutions, and results.
โข Emerging MarTech Trends: The future of MarTech and its impact on ROI, including artificial intelligence, machine learning, and virtual reality.
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