Global Certificate in PR Survey Design & Interpretation
-- ViewingNowThe Global Certificate in PR Survey Design & Interpretation is a comprehensive course that equips learners with critical skills in survey design, execution, and interpretation, particularly in the context of public relations. With a strong focus on evidence-based decision making, this course is essential for PR professionals seeking to enhance their research capabilities and data-driven strategies.
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Survey Design Fundamentals โข Understanding the basics of survey design, question development, and response options.
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Sampling Techniques โข Different sampling methods, probability and non-probability sampling, and their implications on survey results.
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Questionnaire Construction โข Creating well-structured questionnaires, question types, and response scales.
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Data Collection Methods โข Online, offline, telephone, in-person, and mail-based data collection techniques.
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Data Cleaning and Preparation โข Processing and cleaning raw data, handling missing values, and ensuring data quality.
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Data Analysis Basics โข Descriptive and inferential statistics, statistical significance, and data interpretation.
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Data Visualization โข Creating meaningful charts, graphs, and tables to present survey findings.
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PR Survey Report Writing โข Writing clear, concise, and impactful reports for PR professionals.
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Ethics in PR Survey Research โข Understanding ethical considerations, confidentiality, and informed consent.
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