Advanced Certificate SEO & Analytics for Digital Marketing
-- ViewingNowThe Advanced Certificate SEO & Analytics for Digital Marketing is a comprehensive course designed to empower learners with cutting-edge skills in Search Engine Optimization (SEO) and Analytics. In today's digital age, these skills are in high demand, with companies increasingly seeking professionals who can help them optimize their online presence and analyze marketing data for strategic decision-making.
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โข Advanced Keyword Research: Understanding searcher intent, long-tail keywords, and keyword research tools.
โข On-Page Optimization: Title tags, meta descriptions, header tags, URL structure, and internal linking.
โข Technical SEO: Site speed, mobile optimization, XML sitemaps, structured data, and crawlability.
โข Link Building Strategies: White-hat link building techniques, content marketing, and outreach tactics.
โข Local SEO: Google My Business, local citations, online reviews, and local link building.
โข SEO Analytics: Setting up and tracking key performance indicators (KPIs), Google Analytics, and Google Search Console.
โข Advanced Analytics: Multi-channel attribution, cohort analysis, and advanced segmentation.
โข SEO A/B Testing: Running controlled experiments to optimize website elements for search engine rankings.
โข SEO for E-commerce: Site architecture, product page optimization, and review generation.
โข SEO Trends and Future Developments: Voice search, artificial intelligence, and machine learning in SEO.
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