Professional Certificate in Ad Analytics & Optimization
-- ViewingNowThe Professional Certificate in Ad Analytics & Optimization is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on ad analytics, a critical area in today's data-driven marketing landscape.
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โข Unit 1: Introduction to Ad Analytics & Optimization
โข Unit 2: Data Analysis for Ad Performance
โข Unit 3: Key Performance Indicators (KPIs) in Advertising
โข Unit 4: A/B Testing in Ad Optimization
โข Unit 5: Audience Segmentation & Targeting
โข Unit 6: Ad Placement Strategies & Best Practices
โข Unit 7: Cross-Channel Ad Analytics
โข Unit 8: Attribution Models & Analysis
โข Unit 9: Advanced Ad Optimization Techniques
โข Unit 10: Machine Learning & Predictive Analytics in Advertising
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