Global Certificate in Marketing Analytics for Social Impact
-- ViewingNowThe Global Certificate in Marketing Analytics for Social Impact is a comprehensive course designed to empower learners with essential marketing analytics skills that drive social impact. This program highlights the importance of data-driven decision-making in today's social sector, providing a solid foundation in key concepts and techniques.
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โข Introduction to Marketing Analytics for Social Impact: Understanding the role of data-driven decision making in creating positive social change.
โข Data Collection and Management: Techniques for gathering, cleaning, and organizing data for marketing analytics.
โข Data Analysis for Marketing Insights: Using statistical methods to uncover insights from marketing data.
โข Marketing Mix Modeling: Analyzing the impact of the four Ps (product, price, promotion, place) on marketing performance.
โข Customer Segmentation and Targeting: Identifying and understanding target customer groups for maximum impact.
โข Social Media Analytics: Measuring and optimizing social media marketing efforts for social impact.
โข Predictive Analytics for Marketing: Using machine learning techniques to predict future marketing outcomes.
โข Data Visualization and Reporting: Presenting marketing analytics insights in a clear and actionable way.
โข Ethics in Marketing Analytics: Ensuring the responsible use of data and analytics in marketing for social impact.
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