Certificate in AR & Email: The Art of Email Marketing
-- ViewingNowThe Certificate in AR & Email: The Art of Email Marketing is a comprehensive course designed to equip learners with the essential skills for career advancement in the thriving digital marketing industry. This program emphasizes the importance of email marketing, an evergreen and powerful tool, and Augmented Reality (AR), an emerging and influential technology, in today's dynamic business landscape.
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⢠Email Marketing Basics: Understanding the fundamentals of email marketing, including its importance, benefits, and best practices. ⢠Building an Email List: Techniques for growing and managing an effective email list, including list segmentation and optimization. ⢠Designing Effective Emails: Best practices for email design, including layout, color scheme, typography, and branding. ⢠Writing Engaging Copy: Strategies for writing compelling email copy that drives engagement and conversions. ⢠Calls-to-Action (CTAs): Techniques for creating effective calls-to-action that encourage subscribers to take action. ⢠Tracking and Analyzing Results: Methods for tracking and analyzing email marketing metrics, including open rates, click-through rates, and conversions. ⢠AR (Augmented Reality) in Email Marketing: Exploring the potential of augmented reality in email marketing, including use cases, best practices, and limitations. ⢠Optimizing for Mobile: Best practices for optimizing email marketing campaigns for mobile devices, including responsive design and mobile-friendly content. ⢠Deliverability and Spam Filters: Understanding how to improve email deliverability and avoid spam filters, including tips for list hygiene and email content. ⢠Legal and Ethical Considerations: Compliance with email marketing laws and regulations, including CAN-SPAM, GDPR, and CASL.
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