Executive Development Programme in Leading Sports PR Teams
-- ViewingNowThe Executive Development Programme in Leading Sports PR Teams is a certificate course designed to empower professionals with the skills to excel in sports public relations. This program highlights the importance of PR in the sports industry, where reputation management and fan engagement are critical.
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GBP £ 140
GBP £ 202
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⢠Sports PR Strategies – Understanding the key principles and strategies in sports public relations, including media relations, crisis communication, and community engagement.
⢠Leading High-Performance Teams – Exploring best practices for building and leading high-performance teams, with a focus on creating a positive team culture and fostering collaboration and communication.
⢠Stakeholder Management – Developing skills in managing diverse stakeholders, including athletes, coaches, sponsors, and the media, to build and maintain strong relationships and reputation.
⢠Crisis Communications – Learning how to effectively manage and respond to crises in the world of sports PR, including developing crisis communication plans and managing social media during a crisis.
⢠Branding & Sponsorship Activation – Understanding the role of branding and sponsorship in sports PR, including how to activate sponsorships and measure their impact.
⢠Digital & Social Media Strategies – Exploring the latest trends and best practices in digital and social media, including content creation, social media listening and engagement, and analytics.
⢠Event Management – Developing skills in planning and executing successful sports events, including managing logistics, working with vendors, and managing volunteers.
⢠Measurement & Evaluation – Learning how to measure and evaluate the impact of sports PR campaigns, including setting goals and objectives, selecting key performance indicators, and analyzing data.
⢠Ethics in Sports PR – Understanding the ethical considerations and challenges in sports PR, including issues related to diversity, equity, and inclusion, and how to navigate them effectively.
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