Executive Development Programme in Cutting-Edge PPC
-- ViewingNowThe Executive Development Programme in Cutting-Edge PPC is a certificate course designed to provide learners with essential skills for career advancement in digital marketing. This programme focuses on Pay-Per-Click (PPC) advertising, a critical aspect of digital marketing that requires mastery of various tools and techniques to drive traffic, generate leads, and increase sales.
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⢠Fundamentals of PPC: Understanding the basics of Pay-Per-Click (PPC) advertising, including its benefits and how it works. This unit will cover the anatomy of a PPC ad, the bidding process, and the key performance metrics.
⢠Keyword Research and Optimization: This unit will teach learners how to conduct thorough keyword research, how to choose the right keywords, and how to optimize them for better ad performance.
⢠PPC Campaign Setup: This unit will guide learners through the process of setting up a PPC campaign, including choosing the right platform, setting up ad groups, creating ad copies, and setting bids.
⢠Advanced PPC Strategies: This unit will delve into more advanced PPC strategies, such as audience targeting, ad extensions, automated bidding, and remarketing.
⢠PPC Analytics and Reporting: This unit will teach learners how to analyze PPC performance data, how to interpret key metrics, and how to generate reports to track progress and optimize campaigns.
⢠Cutting-Edge PPC Techniques: This unit will cover the latest trends and techniques in PPC, including automation, AI, and machine learning. Learners will also learn about the future of PPC and how to stay ahead of the curve.
⢠Landing Page Optimization: This unit will teach learners how to optimize their landing pages for better ad performance, including how to design effective landing pages, how to test different variations, and how to analyze user behavior.
⢠A/B Testing and Experimentation: This unit will cover the importance of A/B testing and experimentation in PPC, including how to design tests, how to analyze results, and how to apply the insights to optimize campaigns.
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