Executive Development Programme in Heritage Project Strategy
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• Heritage Project Management: An introduction to project management principles and techniques, with a focus on their application in heritage projects. This unit will cover project planning, execution, monitoring, and control, and will include case studies of successful heritage projects. • Heritage Law and Policy: An overview of the legal and policy frameworks that govern heritage protection and management. This unit will cover national and international laws, as well as policies at the local, regional, and national levels. • Heritage Finance and Fundraising: An exploration of the financial aspects of heritage projects, including sources of funding, budgeting, and financial management. This unit will also cover fundraising strategies and techniques for heritage projects. • Heritage Interpretation and Education: A study of the ways in which heritage can be interpreted and communicated to different audiences, including the development of educational programs and materials. This unit will also cover accessibility and inclusivity in heritage interpretation. • Heritage Marketing and Communication: An examination of the role of marketing and communication in heritage projects, including branding, audience engagement, and digital strategies. This unit will also cover crisis communication and reputation management. • Heritage Sustainability and Resilience: A focus on the long-term sustainability and resilience of heritage sites and projects, including environmental, social, and economic sustainability. This unit will also cover disaster preparedness and response. • Heritage Research and Analysis: A review of the research methods and analytical techniques used in heritage projects, including archival research, oral history, and material culture analysis. This unit will also cover data management and reporting. • Heritage Leadership and Collaboration: An exploration of the leadership and collaboration skills needed to successfully manage heritage projects, including team building, stakeholder engagement, and negotiation. This unit will also cover conflict resolution and decision-making. • Heritage Technology and Innovation: A survey of the
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