Executive Development Programme in Storyboarding for Marketing
-- ViewingNowThe Executive Development Programme in Storyboarding for Marketing is a certificate course designed to meet the growing industry demand for visual communication skills. This programme emphasizes the importance of storyboarding in marketing, enabling learners to create compelling visual narratives that drive engagement and sales.
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⢠Storytelling in Marketing: Understanding the role of storytelling in marketing, the psychology behind it, and how to create compelling brand stories.
⢠Storyboarding Basics: Learning the fundamentals of storyboarding, including visual storytelling techniques, frame composition, and camera angles.
⢠Marketing Personas: Developing customer personas to guide storytelling and marketing efforts.
⢠Message Mapping: Creating message maps to ensure consistent messaging across all marketing channels.
⢠Storyboarding Tools: Exploring various storyboarding tools and software for creating professional-quality storyboards.
⢠Marketing Strategy & Storyboarding: Integrating storyboarding into the marketing strategy development process.
⢠Collaborative Storyboarding: Working with teams to create effective storyboards for marketing campaigns.
⢠Storyboarding for Social Media: Developing storyboards tailored for social media platforms, including Facebook, Instagram, and Twitter.
⢠Measuring Success: Evaluating the effectiveness of storyboarding in marketing campaigns and adjusting strategies accordingly.
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