Masterclass Certificate in The Science of Persuasion
-- ViewingNowThe Masterclass Certificate in The Science of Persuasion is a comprehensive course that equips learners with essential skills to influence and connect with people effectively. This program delves into the latest research and techniques in persuasion, influencing behavior, and decision-making.
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⢠Principles of Persuasion: An introduction to the science of persuasion, exploring the six key principles: Reciprocity, Scarcity, Authority, Consistency, Liking, and Consensus.
⢠Reciprocity in Persuasion: Delving deeper into the principle of Reciprocity, understanding how it works and how to use it effectively in persuasion.
⢠Scarcity and Urgency: Examining the principle of Scarcity, its impact on perceived value, and how to create a sense of urgency in persuasion.
⢠Authority and Credibility: Understanding the role of Authority in persuasion, building credibility, and establishing trust.
⢠Consistency and Commitment: Exploring the power of Consistency, how to foster commitment, and its role in changing behavior.
⢠Liking and Relationship Building: Analyzing the principle of Liking, the importance of relationship building, and how it aids in persuasion.
⢠Consensus and Social Proof: Discovering the principle of Consensus, understanding social proof, and its effect on persuasion.
⢠Ethics in Persuasion: Exploring the ethical considerations in the science of persuasion, ensuring persuasive techniques are used responsibly.
⢠Practical Persuasion Techniques: Applying the principles of persuasion to real-world scenarios, mastering persuasive language, and negotiation strategies.
⢠Measurement and Evaluation: Learning to measure and evaluate the success of persuasive efforts, adjusting strategies based on data, and continuous improvement.
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- Marketing Specialist: 25%
- Sales Manager: 20%
- Data Analyst: 15%
- Business Development Manager: 12%
- Project Manager: 10%
- HR Manager: 8%
- Finance Manager: 5%
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