Certificate E-commerce Email: Results-Driven Marketing
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⢠Email List Building: Growing a targeted and engaged email list is crucial for successful e-commerce email marketing. This unit will cover strategies such as lead magnets, opt-in forms, and list segmentation.
⢠Email Campaign Design: Crafting compelling email campaigns requires a blend of creativity and data-driven insights. In this unit, learn how to design effective email templates, incorporate visuals, and write engaging copy.
⢠Personalization and Automation: Personalized emails drive higher engagement and conversion rates. This unit will explore strategies for dynamic content, behavior-based triggers, and automated email workflows.
⢠Metrics and Analytics: Understanding key performance indicators (KPIs) is essential for measuring the success of e-commerce email marketing campaigns. This unit will cover metrics such as open rates, click-through rates, conversion rates, and how to analyze them for continuous improvement.
⢠A/B Testing and Optimization: To maximize results from e-commerce email marketing, continuous testing and optimization are crucial. This unit will cover best practices for A/B testing, including what to test, how to analyze results, and how to implement winning strategies.
⢠Email Deliverability: Ensuring emails reach the inbox is critical for successful e-commerce email marketing. This unit will cover strategies for improving email deliverability, including list hygiene, email authentication, and avoiding spam filters.
⢠Compliance and Privacy: Adhering to email marketing regulations and protecting customer data is essential. This unit will cover best practices for compliance, including CAN-SPAM, GDPR, and CCPA, as well as email encryption and data security.
⢠Integration with E-commerce Platforms: Seamless integration with e-commerce platforms is essential for effective e-commerce email marketing. This unit will cover best practices for integrating with popular e-commerce platforms, including Shopify, WooCommerce, and Magento.
⢠Customer Journey Mapping: Understanding the customer journey is essential for creating effective e-commerce email marketing campaigns. This unit will cover strategies for mapping the customer journey, including buyer personas, customer touchpoints, and email campaign mapping.
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