Executive Development Programme in Psychology of Brand Activation
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⢠Understanding Brand Activation: An Overview
⢠Psychology in Marketing and Branding: An In-depth Look
⢠Consumer Psychology: Decision Making and Behavior
⢠The Role of Emotions in Brand Activation
⢠Creating Engaging Brand Experiences through Psychological Principles
⢠The Power of Social Influence and Persuasion in Brand Activation
⢠Neuromarketing: Understanding the Consumer Brain
⢠Measuring the Effectiveness of Brand Activation: Psychological Metrics
⢠Building Long-term Brand Loyalty through Psychological Techniques
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As a brand strategist, you'll be responsible for developing and implementing effective branding strategies to connect with the target audience and increase brand awareness. 2. **Market Research Analyst (20%)**
Market research analysts collect and analyze data on consumers, competitors, and market conditions to help businesses make informed decisions. 3. **Consumer Psychologist (18%)**
Consumer psychologists study the cognitive, emotional, and social processes that drive consumer behavior, helping businesses better understand their customers' needs and preferences. 4. **Experience Designer (15%)**
Experience designers create engaging and seamless user experiences across various touchpoints, ensuring that the brand resonates with the audience at every interaction. 5. **Data Visualization Specialist (12%)**
Data visualization specialists translate complex data into visual formats, making it easier for businesses to identify trends, patterns, and insights. 6. **Content Strategist (10%)**
Content strategists plan, create, and manage content that aligns with the business's brand, messaging, and goals, ensuring a consistent and compelling narrative across all channels.
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