Certificate E-commerce Email Marketing: Value Creation
-- ViewingNowThe Certificate E-commerce Email Marketing: Value Creation course is a comprehensive program designed to equip learners with essential skills for career advancement in the rapidly growing e-commerce industry. This course focuses on the importance of email marketing as a powerful tool for creating value and driving sales in e-commerce businesses.
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⢠Email Marketing Strategy: Building a strong foundation for your email marketing campaigns, including defining your target audience, setting goals, and selecting the right email marketing platform.
⢠Email List Building: Growing and maintaining a healthy email list, including strategies for opt-in forms, lead magnets, and list segmentation.
⢠Email Content Creation: Writing compelling email copy that resonates with your audience, including subject lines, headlines, and body copy.
⢠Email Design and Layout: Designing visually appealing emails that are optimized for all devices, including mobile, tablet, and desktop.
⢠Email Automation: Setting up automated email sequences, such as welcome emails, abandoned cart emails, and post-purchase follow-up emails.
⢠Email Analytics and Metrics: Measuring the success of your email marketing campaigns, including open rates, click-through rates, and conversion rates.
⢠Email Deliverability: Ensuring your emails reach the inbox and avoiding spam filters, including strategies for email authentication and list cleaning.
⢠Email Testing and Optimization: Testing and optimizing your email marketing campaigns for maximum results, including A/B testing, subject line testing, and send time optimization.
⢠Email Personalization and Segmentation: Personalizing your emails for different segments of your audience, including demographic, behavioral, and transactional data.
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