Advanced Certificate in Revitalizing Brands Post-Season
-- ViewingNowThe Advanced Certificate in Revitalizing Brands Post-Season is a comprehensive course designed to equip learners with essential skills for career advancement in brand management. This course addresses the growing industry demand for professionals who can effectively revitalize brands and drive business growth in today's rapidly changing marketplace.
3,455+
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GBP £ 140
GBP £ 202
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⢠Brand Audit: Understanding the Current State of the Brand – In this unit, students will learn how to conduct a comprehensive brand audit to evaluate the current state of the brand, including its strengths, weaknesses, opportunities, and threats. This will involve analyzing various brand elements, such as the brand's mission, vision, values, positioning, personality, and visual identity. ⢠Post-Season Analysis: Identifying Opportunities – In this unit, students will learn how to analyze the brand's performance during the previous season, identify areas for improvement, and uncover opportunities for revitalizing the brand. This will involve reviewing sales data, customer feedback, market trends, and competitive analysis. ⢠Brand Strategy Development: Setting the Course for Revitalization – In this unit, students will learn how to develop a brand strategy that addresses the opportunities identified in the post-season analysis and sets the course for revitalizing the brand. This will involve defining the brand's target audience, value proposition, brand positioning, and brand messaging. ⢠Brand Identity Design: Refreshing the Visual Aspects of the Brand – In this unit, students will learn how to refresh the visual aspects of the brand, including the brand's logo, color palette, typography, and imagery. This will involve applying design principles, such as consistency, simplicity, and memorability, to create a cohesive and distinctive visual identity. ⢠Brand Communication: Crafting Compelling Brand Messages – In this unit, students will learn how to craft compelling brand messages that resonate with the target audience and convey the brand's value proposition. This will involve applying storytelling techniques, such as narrative structure, character development, and emotional appeal, to create engaging and memorable brand stories. ⢠Brand Activation: Bringing the Brand to Life Across Channels – In this unit, students will learn how to bring the brand to life across various channels, such as advertising, social media, content marketing, experiential marketing, and public relations. This will involve developing integrated marketing campaigns that align with the brand strategy and engage the target audience. ⢠Brand Measurement: Evaluating the Success of Brand Revitalization – In this unit, students
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