Executive Development Programme Content Monetization: Building a Business
-- ViewingNowThe Executive Development Programme in Content Monetization: Building a Business is a certificate course designed to empower professionals with the skills to monetize digital content. This program focuses on the growing demand for experts who can create and implement effective monetization strategies for digital content, a critical skill in today's digital age.
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⢠Market Research and Analysis: Understanding the market, competition, and target audience is crucial for building a successful business. This unit will cover the essentials of market research, including qualitative and quantitative research methods, data analysis, and interpreting market trends. ⢠Business Model Canvas: This unit will introduce the Business Model Canvas, a strategic management and entrepreneurial tool that allows you to describe, design, challenge, invent, and pivot your business model. ⢠Product Development and Lifecycle Management: Learn about the stages of product development and lifecycle management, including product ideation, design, testing, launch, and growth. This unit will also cover the importance of user feedback and continuous improvement. ⢠Marketing and Branding: This unit will cover the essentials of marketing and branding, including positioning, messaging, and go-to-market strategies. Learn how to create a strong brand identity and build brand awareness through various marketing channels. ⢠Sales Strategy and Tactics: Learn how to develop a sales strategy and tactics that align with your business goals and target audience. This unit will cover the essentials of sales funnel management, lead generation, and closing techniques. ⢠Financial Management: This unit will introduce the essentials of financial management, including revenue and cost management, financial statements, and cash flow management. Learn how to create a financial plan and budget for your business. ⢠Legal and Regulatory Compliance: This unit will cover the legal and regulatory requirements for starting and running a business, including business registration, permits, licenses, and tax compliance. ⢠Scaling and Growth Strategies: Learn how to scale your business and create a growth strategy that aligns with your business goals. This unit will cover the essentials of scaling operations, hiring and managing teams, and raising capital.
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