Global Certificate Google Analytics for International Markets
-- ViewingNowThe Global Certificate in Google Analytics for International Markets is a comprehensive course designed to empower marketing professionals with the skills to effectively analyze website data and optimize digital marketing strategies for international markets. This course highlights the importance of data-driven decision making and offers hands-on experience with Google Analytics, a widely used tool in the industry.
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⢠Google Analytics Overview: Understanding the basics of Google Analytics, its interface, and main features.
⢠Setting Up Google Analytics: Learn how to set up and configure Google Analytics for international markets, including tracking codes and property settings.
⢠Understanding User Behavior: Analyze user behavior data such as sessions, pageviews, and bounce rates to gain insights into user engagement.
⢠Demographics and Interests: Learn how to use demographics and interests data to understand your international audience better.
⢠Acquisition and Traffic Sources: Analyze acquisition and traffic sources data to identify the most effective channels for driving international traffic.
⢠Conversion Tracking and Goals: Set up conversion tracking and goals to measure the success of your international marketing campaigns.
⢠Advanced Segmentation: Use advanced segmentation techniques to analyze specific user groups and compare data across segments.
⢠Data Analysis and Reporting: Learn how to analyze and interpret data to make data-driven decisions, and create custom reports for international markets.
⢠Google Analytics for Mobile Apps: Understand how to use Google Analytics for mobile app tracking and optimization in international markets.
⢠Google Analytics Best Practices: Learn best practices for using Google Analytics for international markets, including data privacy and security considerations.
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