Executive Development Programme in Brand Protection and Stakeholder Management
-- ViewingNowThe Executive Development Programme in Brand Protection and Stakeholder Management is a certificate course designed to empower professionals with the necessary skills to safeguard their brand and manage stakeholders effectively. In today's interconnected world, brand protection has become crucial, and this course offers insights into the latest strategies, tools, and techniques to combat brand abuse, counterfeiting, and piracy.
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Unit 1: Introduction to Brand Protection
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Unit 2: Intellectual Property Rights and their Role in Brand Protection
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Unit 3: Legal Frameworks for Brand Protection
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Unit 4: Digital Brand Protection Strategies
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Unit 5: Anti-Counterfeiting Techniques and Tools
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Unit 6: Stakeholder Identification and Analysis
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Unit 7: Stakeholder Communication and Engagement Strategies
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Unit 8: Building and Maintaining Brand Reputation
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Unit 9: Brand Protection Metrics and Analytics
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Unit 10: Future Trends in Brand Protection and Stakeholder Management
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