Executive Development Programme in Marketing Campaign Transformation
-- ViewingNowThe Executive Development Programme in Marketing Campaign Transformation is a certificate course designed to empower marketing professionals with the skills to drive successful campaign transformations. In an era where digital marketing constantly evolves, this programme is critical for staying industry-relevant and driving growth.
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Here are the essential units for an Executive Development Programme in Marketing Campaign Transformation:
⢠Marketing Strategy and Planning: Developing a comprehensive marketing strategy is essential for any successful marketing campaign transformation. This unit will cover topics such as market research, target audience identification, and campaign goal-setting.
⢠Digital Marketing Transformation: This unit will focus on the importance of digital marketing in today's business landscape. Topics covered will include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
⢠Data-Driven Marketing: In today's data-driven world, marketers must be able to leverage data to inform their campaigns. This unit will cover topics such as data analytics, customer segmentation, and marketing automation.
⢠Customer Experience (CX) Management: Creating a positive customer experience is essential for building brand loyalty and driving customer retention. This unit will cover topics such as customer journey mapping, voice of the customer (VoC) programs, and CX metrics.
⢠Marketing Technology (MarTech) Stack: This unit will focus on the various tools and technologies available to marketers, including marketing automation platforms, customer relationship management (CRM) systems, and analytics tools. Participants will learn how to choose the right tools for their organization and how to integrate them into their marketing campaigns.
⢠Marketing Campaign Measurement and Optimization: In order to continuously improve their marketing campaigns, marketers must be able to measure their success and make data-driven decisions. This unit will cover topics such as key performance indicators (KPIs), attribution modeling, and A/B testing.
⢠Change Management: Transforming marketing campaigns often requires significant change within an organization. This unit will cover topics such as stakeholder management, communication planning, and resistance management.
⢠Leadership and Team Management: Successful marketing campaign transformation requires strong leadership and effective team management. This unit will cover topics such as delegation, motivation, and performance management
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