Global Certificate in Sales Funnel Technologies for Growth
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⢠Sales Funnel Fundamentals: Understanding the basics of sales funnels, including the AIDA (Attention, Interest, Desire, Action) model and how to create a compelling offer.
⢠Lead Generation Techniques: Exploring various lead generation strategies, such as content marketing, social media, and email campaigns.
⢠Landing Page Optimization: Best practices for designing and optimizing landing pages to increase conversions, including copywriting, design, and user experience principles.
⢠Email Marketing Automation: Leveraging email marketing automation tools to nurture leads, build relationships, and drive sales, including segmentation, personalization, and automation workflows.
⢠Conversion Rate Optimization (CRO): Techniques for improving website and landing page conversion rates, such as A/B testing, user feedback, and analytics analysis.
⢠Sales Funnel Analytics: Understanding key metrics and analytics for tracking and measuring the success of sales funnels, including conversion rates, sales volume, and customer lifetime value.
⢠Customer Relationship Management (CRM): Implementing CRM strategies and tools to manage customer relationships, track sales, and analyze customer data.
⢠Sales Funnel Funnels for E-commerce: Best practices for creating and optimizing sales funnels for e-commerce, including product pages, cart abandonment strategies, and upsell/cross-sell techniques.
⢠Scaling Sales Funnels: Strategies for scaling and automating sales funnels, including outsourcing, technology integrations, and data-driven decision making.
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