Executive Development Programme in Heritage Brand Leadership for the Future
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Heritage Brand Identity & Management: Understanding the unique characteristics, values, and stories of heritage brands and how to manage and protect them.
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Strategic Planning for Heritage Brands: Developing long-term plans for growth and sustainability, taking into account the unique challenges and opportunities presented by heritage brands.
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Marketing & Communication for Heritage Brands: Creating effective marketing and communication strategies that respect and enhance the heritage of the brand.
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Innovation & Creativity in Heritage Brand Leadership: Encouraging innovation and creativity while preserving the heritage of the brand.
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Sustainability & Heritage Brands: Understanding the role of heritage brands in creating a sustainable future and how to incorporate sustainability principles into brand management.
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Cultural & Social Context of Heritage Brands: Exploring the cultural and social context of heritage brands and how to leverage this understanding in brand management.
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Legal & Ethical Considerations in Heritage Brand Leadership: Navigating the legal and ethical considerations of managing heritage brands, including intellectual property, trademarks, and cultural sensitivity.
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Global & Local Perspectives on Heritage Brand Leadership: Examining the global and local perspectives of heritage brand leadership and how to balance them for successful brand management.
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Leadership & Change Management in Heritage Brands: Developing leadership and change management skills for effective heritage brand management.
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