Executive Development Programme Wine Tourism: Strategic Decision-Making
-- ViewingNowThe Executive Development Programme in Wine Tourism: Strategic Decision-Making is a certificate course designed to empower professionals with essential skills in wine tourism management. This program highlights the importance of wine tourism in the hospitality and service industry and provides insights into strategic decision-making for successful wine tourism initiatives.
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⢠Unit 1: Introduction to Wine Tourism – Understanding the concept, history, and global impact of wine tourism.
⢠Unit 2: Wine Tourism Market Analysis – Examining key markets, trends, and consumer behavior in wine tourism.
⢠Unit 3: Strategic Planning in Wine Tourism – Developing a vision, mission, and objectives for wine tourism initiatives.
⢠Unit 4: Wine Tourism Experiences & Offerings – Designing memorable and immersive wine tourism experiences for various target markets.
⢠Unit 5: Marketing & Promotion Strategies for Wine Tourism – Utilizing marketing mix tools to effectively promote wine tourism businesses.
⢠Unit 6: Sustainable Wine Tourism Practices – Implementing environmentally and socially responsible practices in wine tourism operations.
⢠Unit 7: Financial & Economic Considerations in Wine Tourism – Analyzing financial performance, cost management, and revenue generation in wine tourism businesses.
⢠Unit 8: Stakeholder Relationship Management in Wine Tourism – Building and maintaining relationships with local communities, wine industry partners, and government agencies.
⢠Unit 9: Crisis Management & Reputation Management in Wine Tourism – Preparing for and managing crises, as well as maintaining a positive reputation for wine tourism businesses.
⢠Unit 10: Assessing & Evaluating Wine Tourism Performance – Utilizing performance measurement tools and techniques to evaluate the success of wine tourism initiatives.
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