Professional Certificate in Twitter for Social Media Management Experts
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⢠Twitter Profile Optimization: Setting up and optimizing a professional Twitter profile for businesses or clients. Including profile picture, header image, bio, and URL.
⢠Tweeting Best Practices: Learning the best times to post, how often to post, and what types of content to post for maximum engagement and reach.
⢠Twitter Lists: Creating and managing Twitter lists for targeted audiences, competitors, and industry influencers.
⢠Twitter Analytics: Understanding and analyzing Twitter analytics to measure engagement, reach, and performance.
⢠Twitter Advertising: Setting up and managing Twitter Ads campaigns for increased visibility and engagement.
⢠Twitter Chatbots: Creating and managing Twitter chatbots for automated responses and customer service.
⢠Twitter Hashtags: Researching and implementing effective hashtags for increased visibility and engagement.
⢠Twitter Contests: Creating and managing Twitter contests for increased engagement and reach.
Note: The above units can be adjusted or expanded based on the specific needs and goals of the Professional Certificate program.
Additional Unit Ideas:
⢠Twitter Integration with Other Social Media Platforms: Learning how to integrate Twitter with other social media platforms for a cohesive social media strategy.
⢠Twitter Crisis Management: Developing and implementing a crisis management plan for Twitter.
⢠Twitter Content Creation: Creating and curating high-quality content for Twitter.
⢠Twitter Video: Utilizing Twitter's video capabilities for increased engagement and reach.
⢠Twitter Polls: Creating and managing Twitter polls for increased engagement and data collection.
⢠Twitter Advocacy: Utilizing Twitter for employee
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