Executive Development Programme in Building an Effective Eyewear Strategy
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⢠Market Research and Analysis: Understanding the eyewear market, consumer behavior, and competitive landscape to inform strategic decision-making.
⢠Product Development and Innovation: Designing and developing eyewear products that meet consumer needs and differentiate from competitors.
⢠Distribution and Channel Management: Selecting, managing, and optimizing distribution channels to reach target customers and maximize sales.
⢠Branding and Marketing: Building and managing a strong brand identity, and developing effective marketing strategies to promote the brand and products.
⢠Pricing and Revenue Management: Determining optimal pricing strategies to maximize revenue and profitability, while remaining competitive.
⢠Regulatory Compliance and Quality Control: Ensuring compliance with industry regulations and quality standards, and implementing processes to maintain high-quality products.
⢠Sustainability and Social Responsibility: Incorporating sustainability and social responsibility practices into the eyewear strategy, and addressing ethical and environmental concerns.
⢠Supply Chain Management: Managing the supply chain effectively to ensure efficient production, delivery, and inventory management.
⢠Financial Management and Analysis: Analyzing financial data to inform strategic decisions, and managing financial resources effectively to achieve business goals.
Note: These units are not listed in any particular order and can be customized based on specific business needs and objectives.
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