Executive Development Programme in Marketing Analytics: Next-Gen
-- ViewingNowThe Executive Development Programme in Marketing Analytics: Next-Gen certificate course is a comprehensive programme designed to equip learners with essential skills in marketing analytics. With the rapid growth of data-driven marketing, there is an increasing demand for professionals who can interpret and apply marketing data to drive business growth.
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⢠Foundations of Marketing Analytics: Understanding the basics of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
⢠Data Collection and Management: Techniques for collecting, organizing, and managing large datasets for marketing analysis.
⢠Data Visualization and Reporting: Techniques for presenting marketing data in a clear and actionable manner using data visualization tools and reporting best practices.
⢠Predictive Analytics: Utilizing statistical models and machine learning algorithms to forecast marketing outcomes and inform strategy.
⢠Market Research Methods: Techniques for conducting market research, including surveys, focus groups, and experiments, to inform marketing strategy.
⢠Customer Segmentation and Targeting: Approaches for segmenting customers and targeting marketing efforts to specific groups based on demographics, behavior, and other factors.
⢠Social Media and Digital Marketing Analytics: Understanding the unique challenges and opportunities of analyzing data from social media and digital marketing campaigns.
⢠Marketing Attribution and ROI Analysis: Techniques for measuring the return on investment (ROI) of marketing efforts and attributing results to specific marketing channels.
⢠Ethics in Marketing Analytics: Discussion of the ethical considerations and potential pitfalls of using data and analytics in marketing, including data privacy and security.
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