Professional Certificate in Content Strategy for a Competitive Edge
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⢠Content Strategy Fundamentals: Understanding the basics of content strategy, its role in marketing, and how it contributes to business goals.
⢠Audience Research and Analysis: Identifying and understanding your target audience, their needs, and preferences.
⢠Competitive Analysis: Evaluating competitors' content strategies, strengths, and weaknesses.
⢠Content Planning and Development: Creating a content plan, setting goals, and developing a content calendar.
⢠Content Creation: Writing, designing, and producing high-quality content that resonates with your audience and supports your business goals.
⢠Search Engine Optimization (SEO): Optimizing content for search engines to increase visibility and drive organic traffic.
⢠Content Distribution and Promotion: Distributing and promoting content through various channels to reach a wider audience.
⢠Content Measurement and Analysis: Measuring the success of your content strategy, analyzing data, and making data-driven decisions.
⢠Content Strategy for Social Media: Developing and implementing a content strategy for social media platforms.
⢠Content Strategy for Email Marketing: Creating and executing a content strategy for email marketing campaigns.
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