Certificate in Sales Funnel Metrics for Agencies

• Sales Funnel Fundamentals: Understanding the basics of sales funnels, including the different stages and how they contribute to overall revenue.
• Key Sales Funnel Metrics: Identifying and tracking the most important metrics for sales funnel performance, such as conversion rate, average order value, and customer lifetime value.
• Data Analysis for Sales Funnels: Analyzing sales funnel data to uncover trends, identify areas for improvement, and make data-driven decisions.
• Setting Up and Tracking Sales Funnel Metrics: Implementing tools and processes for tracking sales funnel metrics, including setting up goals and events in Google Analytics.
• Optimizing Sales Funnels: Using data and analysis to optimize sales funnel performance, including testing and iterating on different strategies to improve conversion rates.
• Attribution Modeling: Understanding and implementing attribution models to accurately measure the impact of different marketing channels on sales funnel performance.
• Sales Funnel Metrics for Agencies: Best practices for using sales funnel metrics to demonstrate value to clients and drive growth for their businesses.
• Communicating Sales Funnel Metrics: Developing effective reports and presentations to communicate sales funnel metrics and insights to stakeholders.
• Advanced Sales Funnel Metrics: Exploring more advanced metrics, such as cohort analysis and customer acquisition cost, to gain deeper insights into sales funnel performance.