Executive Development Programme SMS & Digital Marketing
-- ViewingNowThe Executive Development Programme in SMS & Digital Marketing is a certificate course designed to empower professionals with the latest strategies in mobile and digital marketing. With the rapid growth of smartphone usage and online communication, understanding SMS and digital marketing has become essential for businesses to thrive.
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⢠Mobile Marketing Fundamentals: Understanding the mobile landscape, mobile marketing principles, and the role of SMS in mobile marketing.
⢠SMS Marketing Strategy: Developing a comprehensive SMS marketing strategy, including target audience identification, message creation, and campaign planning.
⢠SMS Marketing Campaign Execution: Implementing SMS marketing campaigns, segmenting audiences, and tracking performance metrics.
⢠Digital Marketing Basics: Overview of digital marketing channels, including search engine marketing, social media marketing, email marketing, and display advertising.
⢠Mobile Marketing Channels: Exploring alternative mobile marketing channels, such as mobile apps, mobile web, and mobile wallets.
⢠SMS & Digital Marketing Integration: Leveraging SMS as a bridge between digital marketing channels, such as social media, email, and web.
⢠Legal & Ethical Considerations: Compliance with regulations, ethical considerations, and best practices in SMS and digital marketing.
⢠Data Analytics for SMS & Digital Marketing: Utilizing data analytics to measure and optimize SMS and digital marketing campaigns.
⢠Emerging Trends in SMS & Digital Marketing: Keeping up-to-date with the latest trends, such as chatbots, artificial intelligence, and machine learning, in SMS and digital marketing.
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