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In the world of social media and online presence, businesses are keen on understanding their performance and customer interactions. This has led to a growing demand for professionals with skills in social listening. The Global Certificate in Social Listening program prepares individuals for various roles in this high-growth field. Let's look at the most in-demand roles in social listening and their market trends.
1. **Social Listening Analyst** (35%): These professionals focus on analyzing and interpreting online conversations to identify actionable insights for brands. With an average salary range of £25,000 - £40,000, the need for Social Listening Analysts is rising, as businesses aim to optimize their online presence.
2. **Digital Marketing Specialist** (25%): Digital Marketing Specialists leverage social listening insights to create data-driven marketing campaigns. They earn an average of £28,000 - £50,000, with a growing need for professionals who can integrate social listening with marketing strategies.
3. **Social Media Manager** (20%): Social Media Managers oversee a brand's social media platforms, ensuring consistent communication and customer engagement. With an average salary of £25,000 - £45,000, there is a steady demand for skilled Social Media Managers who can apply social listening insights.
4. **Brand Reputation Manager** (15%): Brand Reputation Managers monitor and manage a company's online reputation by identifying potential threats and opportunities. Professionals in this role earn between £30,000 - £60,000, as businesses increasingly prioritize their digital image.
5. **Data Scientist (Partial Social Listening Role)** (5%): Data Scientists with social listening expertise help organizations make data-driven decisions. While not exclusively focused on social listening, this role offers high earning potential, with an average salary of £45,000 - £90,000.
As businesses recognize the value of social listening, the demand for professionals with relevant skills is expected to rise. The Global Certificate in Social Listening program equips learners with the expertise needed to excel in these growing roles.
