Global Certificate in TikTok Commerce Strategies
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⢠TikTok Commerce Fundamentals: Understanding the TikTok platform, its user base, and how businesses can leverage it for e-commerce.
⢠Creating a TikTok Business Account: Setting up a TikTok business account, optimizing the profile, and managing content and analytics.
⢠TikTok Content Strategy: Developing engaging and effective content for TikTok that resonates with the target audience, using best practices for video creation and brand storytelling.
⢠TikTok Advertising: Running successful TikTok ad campaigns, including ad formats, targeting options, and measurement and optimization strategies.
⢠Influencer Marketing on TikTok: Collaborating with TikTok influencers to reach new audiences, build brand awareness, and drive sales.
⢠TikTok Commerce Tools: Utilizing TikTok commerce tools, such as in-app shopping, product links, and live streaming, to drive sales and revenue.
⢠Measuring Success on TikTok: Tracking and analyzing key metrics to measure the success of TikTok commerce strategies, and using data to inform future decisions.
⢠Case Studies in TikTok Commerce: Examining real-world examples of successful TikTok commerce strategies, and learning from their successes and challenges.
Note: The above list of essential units for a Global Certificate in TikTok Commerce Strategies is intended to be a starting point for course development. It is not intended to be an exhaustive list, and there may be other units that are relevant and important to include in a comprehensive course.
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