Executive Development Programme in Mastering Advertising Technology
-- ViewingNowThe Executive Development Programme in Mastering Advertising Technology is a certificate course that holds immense importance in today's digital age. With the rapid growth of technology, businesses increasingly rely on advanced advertising tools to reach their target audience and drive growth.
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⢠Understanding Advertising Technology (AdTech): An overview of the advertising technology landscape, including the key players, trends, and challenges. This unit will provide a solid foundation for the rest of the course.
⢠Programmatic Advertising: Learn about the ins and outs of programmatic advertising, including real-time bidding, private marketplaces, and header bidding. Understand how programmatic is changing the way advertisers reach their audiences.
⢠Data Management Platforms (DMPs): Explore the role of data management platforms in advertising technology, including how they collect, organize, and activate data for targeted advertising campaigns.
⢠Demand Side Platforms (DSPs): Delve into the world of demand side platforms, including how they enable advertisers to programmatically buy ad inventory across multiple channels and devices.
⢠Ad Exchanges and Supply Side Platforms (SSPs): Learn about ad exchanges and supply side platforms, including how they facilitate the buying and selling of ad inventory in real-time auctions.
⢠Attribution Modeling: Understand the various attribution models used in advertising technology to measure the effectiveness of marketing campaigns and allocate credit to the appropriate channels.
⢠Ad Fraud and Viewability: Explore the challenges of ad fraud and viewability in advertising technology, including the latest trends and best practices for combating these issues.
⢠Privacy and Compliance: Learn about the importance of privacy and compliance in advertising technology, including the key regulations and best practices for protecting consumer data and maintaining compliance.
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