Global Certificate in Strategic Gov Communications
-- ViewingNowThe Global Certificate in Strategic Gov Communications is a comprehensive course that equips learners with essential skills for effective communication in the public sector. This course highlights the importance of strategic communication in government organizations, providing a solid understanding of best practices and practical techniques.
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⢠Strategic Communications Planning: Developing a framework for effective communication strategies, including setting goals, identifying target audiences, and selecting appropriate communication channels.
⢠Stakeholder Management: Understanding and prioritizing stakeholders, building relationships, and engaging stakeholders in the communication process.
⢠Intercultural Communication: Navigating cultural differences and similarities to ensure effective communication across borders and cultures.
⢠Crisis Communications: Planning and managing communication strategies during crises, including identifying potential crises, developing response plans, and communicating with stakeholders during a crisis.
⢠Digital Communication: Leveraging digital channels for strategic communication, including social media, email, and web-based communication.
⢠Media Relations: Building relationships with media representatives, crafting press releases, and managing media interviews and inquiries.
⢠Measurement and Evaluation: Evaluating the effectiveness of communication strategies, including setting performance metrics, collecting data, and analyzing results.
⢠Ethical Considerations: Understanding ethical considerations in strategic communication, including transparency, accountability, and social responsibility.
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