Professional Certificate Actionable Digital Marketing Knowledge
-- ViewingNowThe Professional Certificate in Actionable Digital Marketing Knowledge is a comprehensive course that equips learners with essential digital marketing skills in high demand by industry professionals. This program covers key areas including social media, content marketing, SEO, and data analytics, providing a well-rounded understanding of the digital marketing landscape.
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⢠Search Engine Optimization (SEO) & Keyword Research: Learn the fundamental principles of SEO, how to perform keyword research, and how to optimize website content for better search engine rankings.<br> ⢠Pay-Per-Click (PPC) Advertising: Understand the basics of PPC advertising, including setting up, managing, and optimizing campaigns on platforms like Google Ads and Bing Ads.<br> ⢠Social Media Marketing: Discover the power of social media platforms for marketing, with a focus on creating and implementing effective social media strategies to reach and engage target audiences.<br> ⢠Content Marketing: Learn how to plan, create, distribute, and measure high-quality content that attracts and retains a clearly defined audience, driving profitable customer action.<br> ⢠Email Marketing: Understand the principles of email marketing, including building and managing email lists, creating engaging email campaigns, and measuring campaign performance.<br> ⢠Conversion Rate Optimization (CRO): Explore the techniques for improving website usability, user experience, and conversion rates by testing and optimizing different elements of a website.<br> ⢠Digital Analytics: Learn how to use data and analytics tools to measure and analyze marketing performance, identify trends, and make data-driven decisions.<br> ⢠Mobile Marketing: Understand the unique opportunities and challenges of mobile marketing, including creating mobile-friendly content, optimizing for mobile search, and leveraging mobile apps for marketing.<br> ⢠Video Marketing: Discover how to use video as a powerful marketing tool, including creating and distributing video content, measuring video performance, and optimizing videos for search engines.<br> ⢠Marketing Automation: Learn how to use marketing automation tools to streamline and automate repetitive marketing tasks, such as email campaigns, social media posts, and lead nurturing.
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