Professional Certificate in Facebook Ads Split Testing & Reporting
-- ViewingNowThe Professional Certificate in Facebook Ads Split Testing & Reporting is a comprehensive course that provides learners with essential skills for career advancement in digital marketing. This course focuses on the importance of data-driven decision making in Facebook advertising, teaching learners how to effectively split test and analyze results to optimize campaigns.
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⢠Facebook Ads Manager Basics: Understanding the Ads Manager interface, creating and managing ads, and setting up target audiences.
⢠Facebook Ad Campaign Objectives: Learning about the various campaign objectives available in Facebook Ads, such as Awareness, Consideration, and Conversion, and choosing the right objective for your split testing.
⢠Creating Split Test Campaigns: Setting up A/B tests in Facebook Ads, choosing variables to test, and determining the appropriate sample size.
⢠Analyzing Split Test Results: Interpreting the results of your split tests, determining statistical significance, and using the data to optimize your ad campaigns.
⢠Creating Custom Reports: Building custom reports in Facebook Ads to track the performance of your ad campaigns, using various metrics and breakdowns.
⢠Advanced Reporting Techniques: Utilizing advanced reporting features in Facebook Ads, such as custom conversions, to gain deeper insights into your ad performance.
⢠Optimizing Facebook Ad Delivery: Understanding Facebook's ad delivery system and optimizing your ad delivery for better performance and lower costs.
⢠Scaling Winning Facebook Ad Campaigns: Identifying successful ad campaigns and scaling them for maximum ROI.
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