Advanced Certificate in Results-Oriented Nonprofit Fundraising

• Fundamentals of Results-Oriented Nonprofit Fundraising: An introduction to the core principles and strategies of effective, data-driven fundraising for nonprofit organizations. • Donor Research and Prospecting: Techniques for identifying and qualifying potential donors, including wealth screening, data analytics, and donor segmentation. • Crafting Compelling Proposals: Best practices for writing clear, concise, and persuasive proposals that align with donor interests and motivations. • Major Gifts and Capital Campaigns: Strategies for securing large gifts from major donors and managing successful capital campaigns. • Planned Giving: Overview of planned giving vehicles, such as bequests, charitable gift annuities, and trusts, and how to incorporate them into a comprehensive fundraising program. • Donor Stewardship and Retention: Techniques for building long-term relationships with donors, including recognition programs, communication strategies, and impact reporting. • Fundraising Data Analysis and Metrics: Methods for tracking and measuring fundraising performance, including key performance indicators (KPIs), return on investment (ROI), and donor lifetime value. • Ethics and Legal Compliance in Nonprofit Fundraising: Overview of legal and ethical guidelines for nonprofit fundraising, including gift acceptance policies, financial reporting requirements, and donor privacy.