Global Certificate in Ad Angles: Digital Transformation
-- ViewingNowThe Global Certificate in Ad Angles: Digital Transformation is a comprehensive course designed to meet the growing industry demand for digital transformation experts. This certificate course emphasizes the importance of adapting to the ever-evolving digital landscape and equips learners with essential skills for career advancement.
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⢠Unit 1: Introduction to Digital Transformation — Understanding the impact and opportunities of digital transformation on businesses and society. ⢠Unit 2: Digital Marketing Fundamentals — Exploring key concepts, strategies, and tools for effective digital marketing. ⢠Unit 3: <strong>Ad Angles: Leveraging Creative Storytelling</strong> — Harnessing the power of ad angles to convey compelling brand narratives and engage audiences. ⢠Unit 4: Multi-Channel Marketing Campaigns — Designing, implementing, and managing integrated marketing campaigns across various digital channels. ⢠Unit 5: Data-Driven Decision Making — Utilizing data analytics for audience insights, targeting, and measuring marketing performance. ⢠Unit 6: Mobile Marketing — Capitalizing on mobile-first strategies, UX/UI considerations, and mobile-centric ad formats. ⢠Unit 7: Social Media Marketing — Navigating social media platforms, trends, and advertising options for maximum ROI. ⢠Unit 8: Search Engine Marketing (SEM) — Mastering search engine optimization (SEO) and pay-per-click (PPC) strategies for improved search visibility. ⢠Unit 9: Content Marketing <br> Strategy — Crafting and executing content marketing plans to build brand awareness, authority, and customer engagement. ⢠Unit 10: Digital Transformation Ethics — Examining ethical considerations, privacy concerns, and responsible practices in digital marketing.
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