Executive Development Programme in UX Metrics for Strategic Decision-Making
-- ViewingNowThe Executive Development Programme in UX Metrics for Strategic Decision-Making certificate course is a comprehensive program designed to meet the growing industry demand for User Experience (UX) professionals with a strong understanding of UX metrics. This course emphasizes the importance of data-driven UX decisions and equips learners with essential skills to measure, analyze, and communicate UX performance to stakeholders effectively.
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⢠Introduction to UX Metrics: Understanding the importance of UX metrics, their role in strategic decision-making, and how they differ from traditional web analytics. ⢠Key UX Metrics: Exploring essential UX metrics, such as task completion rate, error rate, abandonment rate, and user satisfaction scores. ⢠Quantifying UX Metrics: Techniques to quantify and measure UX metrics, including surveys, usability testing, and analytics tools. ⢠UX Metrics and User Research: Integrating UX metrics into user research processes, from planning to reporting. ⢠Communicating UX Metrics: Presenting UX metrics to stakeholders, including best practices for data visualization and storytelling. ⢠Setting UX Metrics Goals: Defining and tracking UX metrics goals, and how to align them with business objectives. ⢠Using UX Metrics to Inform Design Decisions: Applying UX metrics to optimize and improve product design, including A/B testing, user flows, and journey mapping. ⢠Continuous UX Metrics Monitoring: Strategies for continuous UX metrics monitoring, including establishing a metrics-driven culture and iterative design processes. ⢠Case Studies in UX Metrics: Examining successful examples of UX metrics in action, and how they contribute to strategic decision-making.
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