Advanced Certificate in CX Mastery for Banking
-- ViewingNowThe Advanced Certificate in CX Mastery for Banking is a comprehensive course designed to empower banking professionals with the essential skills to deliver exceptional customer experiences (CX). In today's competitive banking industry, CX has become a critical differentiator, driving customer loyalty, and boosting business growth.
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⢠Advanced CX Strategy for Banking: Understanding the customer experience (CX) landscape in banking, developing a CX strategy, and measuring success.
⢠Customer Journey Mapping in Banking: Identifying customer touchpoints, mapping customer journeys, and optimizing the banking experience.
⢠Designing for CX in Banking: Utilizing design thinking, human-centered design, and service design to create exceptional banking experiences.
⢠Digital CX in Banking: Leveraging digital channels to enhance CX, including online and mobile banking, AI, and chatbots.
⢠Voice of the Customer (VoC) Programs: Collecting and analyzing customer feedback, implementing VoC programs, and taking action to improve CX.
⢠Employee Experience (EX) and CX: Understanding the connection between EX and CX, and strategies for improving employee engagement in banking.
⢠CX Metrics and Analytics: Measuring and tracking CX performance, including metrics such as Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction (CSAT).
⢠CX Innovation and Future Trends: Exploring emerging trends and technologies, such as biometrics, blockchain, and virtual reality, and their impact on CX in banking.
⢠CX Governance and Leadership: Establishing CX governance structures, leading CX transformations, and developing CX leaders in banking.
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