Executive Development Programme in DBT: Crisis Communication Strategies
-- ViewingNowThe Executive Development Programme in DBT: Crisis Communication Strategies certificate course is a comprehensive program designed to meet the growing industry demand for experts skilled in managing communication during crises. This course emphasizes the importance of effective communication in times of crisis, providing learners with essential skills to navigate and mitigate complex situations that can harm an organization's reputation.
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⢠Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis, the role of an executive in leading crisis communication efforts, and the key principles of crisis communication.
⢠DBT (Dialectical Behavior Therapy) in Crisis Communication: Exploring how DBT techniques can be applied to manage and communicate during a crisis situation, including mindfulness, emotion regulation, and distress tolerance.
⢠Risk Assessment and Crisis Planning: Identifying potential crises, assessing their impact, and developing a comprehensive crisis communication plan that aligns with the organization's values and goals.
⢠Stakeholder Management: Identifying and prioritizing key stakeholders, understanding their needs and concerns, and communicating effectively with them during a crisis situation.
⢠Media Relations: Developing a media strategy, building relationships with journalists, and delivering clear and consistent messages to the media during a crisis.
⢠Social Media and Digital Communication: Managing social media and digital channels during a crisis, monitoring online conversations, and addressing misinformation and rumors.
⢠Employee Communication: Communicating with employees during a crisis situation, addressing their concerns, and maintaining their trust and engagement.
⢠Crisis Communication Training and Exercises: Conducting crisis communication training sessions and exercises to prepare executives, spokespersons, and other key personnel for real-life crisis situations.
⢠Evaluation and Improvement: Evaluating the effectiveness of crisis communication strategies, identifying areas for improvement, and implementing changes to enhance future communication efforts.
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