Executive Development Programme in High-Impact Content Strategy
-- ViewingNowThe Executive Development Programme in High-Impact Content Strategy is a certificate course designed to equip learners with essential skills for career advancement in a rapidly changing business landscape. This programme emphasizes the importance of creating and implementing high-impact content strategies that drive business growth and strengthen brand reputation.
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⢠Content Strategy Foundation: Understanding the basics of content strategy, its role in marketing, and how it aligns with business goals.
⢠Buyer Personas and Customer Journey Mapping: Identifying and understanding target audiences, creating detailed buyer personas, and mapping the customer journey.
⢠Content Auditing and Analysis: Performing comprehensive content audits, analyzing existing content, and identifying gaps and opportunities.
⢠Keyword Research and SEO Strategy: Utilizing keyword research tools, understanding search intent, and developing an effective SEO content strategy.
⢠Content Planning and Calendar Management: Developing a content strategy roadmap, setting up a content calendar, and ensuring consistent content creation.
⢠Content Creation and Optimization: Creating high-impact content, optimizing it for various channels, and ensuring maximum reach and engagement.
⢠Content Distribution and Promotion: Identifying suitable channels for content distribution, creating promotion plans, and measuring success.
⢠Content Measurement and Analytics: Setting up key performance indicators (KPIs), tracking content performance, and using data to optimize content strategy.
⢠Content Strategy Leadership and Team Management: Building and managing a content strategy team, fostering a content culture, and leading content strategy initiatives.
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