Global Certificate in Ad Testing & Competitive Analysis
-- ViewingNowThe Global Certificate in Ad Testing & Competitive Analysis is a comprehensive course that equips learners with essential skills for career advancement in marketing and advertising industries. This course emphasizes the importance of understanding consumer behavior, evaluating advertising effectiveness, and conducting competitive analysis.
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⢠Unit 1: Introduction to Ad Testing & Competitive Analysis
⢠Unit 2: Understanding Ad Testing Methodologies
⢠Unit 3: A/B Testing & Multivariate Testing Techniques
⢠Unit 4: Ad Metrics & Analytics
⢠Unit 5: Consumer Research & Behavioral Analysis
⢠Unit 6: Competitive Analysis Frameworks
⢠Unit 7: Identifying Competitor Strategies & Tactics
⢠Unit 8: Evaluating Competitive Advantage
⢠Unit 9: Market Positioning & Differentiation
⢠Unit 10: Continuous Monitoring & Improvement in Ad Testing & Competitive Analysis
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