Executive Development Programme in Building Effective Advertising Teams
-- ViewingNowThe Executive Development Programme in Building Effective Advertising Teams is a certificate course designed to empower professionals with the skills necessary to lead successful advertising teams. This program emphasizes the importance of effective team management, collaboration, and communication in the advertising industry.
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⢠Building High-Performing Teams: Understanding the dynamics of effective teams, team roles, and building a cohesive team environment.
⢠Advertising Strategy and Planning: Developing a deep understanding of advertising strategy, research, and planning for successful campaigns.
⢠Creative Direction: Exploring the fundamentals of creative direction, including concept development, copywriting, and design principles.
⢠Media Planning and Buying: Gaining knowledge in media planning, negotiation, and buying, including traditional and digital media.
⢠Data-Driven Decision Making: Utilizing data and analytics to inform advertising decisions, measure performance, and optimize campaigns.
⢠Leadership and Management Skills: Developing leadership and management skills specific to the advertising industry, including motivation, delegation, and communication.
⢠Cross-Functional Collaboration: Fostering collaboration and communication between teams, such as account management, creative, media, and analytics.
⢠Budgeting and Financial Management: Learning to manage budgets and financial resources effectively to maximize ROI.
⢠Change Management and Innovation: Adapting to industry changes, implementing innovative strategies, and managing change within the team.
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