Global Certificate in Email Deliverability for Mobile
-- ViewingNowThe Global Certificate in Email Deliverability for Mobile is a comprehensive course designed to meet the growing industry demand for experts who can ensure successful email delivery on mobile devices. This course highlights the importance of email deliverability, teaching learners the best practices, strategies, and techniques to optimize email campaigns for mobile users.
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⢠Email Deliverability Fundamentals: Understanding email deliverability, its importance, and the factors that affect it. ⢠Email Authentication: Implementing SPF, DKIM, and DMARC to authenticate emails and prevent spoofing. ⢠List Hygiene: Maintaining clean email lists, removing inactive and invalid subscribers, and preventing spam traps. ⢠Mobile Email Optimization: Designing emails for mobile devices, using responsive design, and optimizing subject lines and preheaders. ⢠Email Content Best Practices: Crafting engaging and relevant email content, avoiding spammy language, and including clear calls-to-action. ⢠Deliverability Metrics: Monitoring and analyzing key deliverability metrics, including bounce rates, complaint rates, and inbox placement. ⢠Email Service Providers: Choosing and managing an ESP, and understanding their role in deliverability. ⢠Deliverability Compliance: Following email regulations, including GDPR, CAN-SPAM, and CASL, and implementing compliance best practices.
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