Global Certificate in Visual Communication in Ads

• Fundamentals of Visual Communication: Understanding the basics of visual communication, including color theory, composition, and typography.
• Advertising Design Principles: Learning the key principles of effective advertising design, such as grabbing attention, conveying messages, and prompting action.
• Digital Advertising Mediums: Exploring various digital advertising mediums, including display ads, social media ads, and video ads.
• Creating Compelling Visuals: Developing skills in creating compelling visuals that engage and inspire audiences.
• Copywriting for Ads: Learning how to write persuasive and compelling copy that drives conversions.
• Branding and Identity Design: Understanding the importance of branding and identity design in visual communication for ads.
• User Experience (UX) Design: Developing skills in UX design to create intuitive and engaging ad experiences.
• Measurement and Optimization: Learning how to measure and optimize the performance of visual communication in ads.

Note: The above list is not exhaustive and there may be other essential units for a Global Certificate in Visual Communication in Ads. The list is intended to provide a general overview of the key topics that may be covered in such a course.